Career Navigation and Exploration in Digital Marketing

This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you’ll explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you’ll pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Learn more at [rize.pub/DMC-6](http://rize.pub/DMC-6).

Student smiling while sitting outside, using a laptop.
Syllabus

Course Topics

Career Pathway Exploration

The different paths available to you by graduating with a degree in Digital Marketing.

Discovering Jobs You’re Interested in

Find the best job(s) for you by identifying your personal strengths and interests, target salaries and the Return on Investment (ROI) of your degree, and frameworks of job selection.

Attracting Employers

Resume writing, LinkedIn creation, skill articulation

Making Career Connections

Connect with industry professionals and mentors, learn how to ask the right questions, and understand the value of a professional network

The Importance of Skill Development

How to supplement a degree with complimentary professional skills

Finding Job Opportunities

Learn how to search for and discover exciting job opportunities in Digital Marketing

Standing out in Digital Marketing

Understand the unique skills and approaches for securing opportunities in the field

Course Level

200

Skills Covered

  • Verbal Communication Skills
  • Market Research

Common Prerequisites

All courses listed may not be required. Discuss with your advisor to learn more.

  • Either:
  • Any Digital Marketing class, or
  • Advisor approval and a **strong interest** in a career in Digital Marketing

Disclosure

This course is delivered online through an institution of the Lower Cost Models Consortium (LCMC) that is different than your degree-granting institution that awards the academic credit for the course.