Convention, Event and Trade Show Planning
Esports and Gaming companies rely heavily on conventions for marketing. Shows like TGS, PAX and E3 attract audiences from 60,000-300,000 and are tremendous opportunities for companies to generate excitement and drive sales. This course will teach you how to turn a gaming convention into a big win. By the end of this course, you’ll understand how to handle planning, marketing and logistics for a corporate presence at a major convention. This online course has optional live sessions.
Course Topics
The History of Gaming Conventions
Why are consumer-centric conventions such a large part of the culture around games? Students will learn the history of gaming conventions and their importance to the industry.
Planning for a Convention
Planning for a convention is a complex activity involving budgeting, goal-setting, staffing, merchandising and logistics. Students will learn the steps of convention planning and learn how to ensure that a convention leads to positive ROI.
Demo Creation
A demo is a polished, vertical slice of a larger game. A successful demo generates excitement by putting the game’s best foot forward. It showcases the game’s strengths, hides its weaknesses, and requires little explanation to even the most bewildered newcomer. Students will learn how to work with development teams to ensure that demos meet marketing goals.
ROI Evaluation
Improvement requires measurement. Students will learn how to determine whether a convention was successful in the short, medium and long term.
300
Disclosure
This course is delivered online through an institution of the Lower Cost Models Consortium (LCMC) that is different than your degree-granting institution that awards the academic credit for the course.
