Distribution of Games

Introduction to Game Publishing

The role of a publisher in games - as in books - is to bring product to market. Students will learn about the history and current landscape of game publishing and understand the key functions that publishers serve.

Physical and Digital Distribution

Like Music, Film, and Books, Games can be distributed through digital or physical media. These different distribution channels come with strengths and weaknesses, some of which are particular to the games industry. Students will learn the major reasons for prioritizing digital distribution, and the particular importance of physical distribution.

Console Games and Exclusivity

Games developed for consoles have particular advantages and disadvantages compared to those developed for computers. Students will learn about the challenges and benefits of releasing games on console.

Steam and the PC Gaming Experience

Steam represents 50-70% of the PC gaming market, however, it is not the only platform for distribution on PC. Students will learn the process and challenges of a Steam launch and be introduced to potential alternatives.

Mobile Distribution

Mobile gaming represents the largest sector within the industry and mobile platforms are often the easiest on which to release content. However, standing out is very difficult in this space, as is monetization. Students will be provided with an overview of the challenges unique to mobile distribution and gain insight into how these challenges are best addressed.

Release Planning

Choosing between distribution platforms and launching a game requires careful consideration of many variables. Students will learn how to take these variables into account and build a release plan that maximizes units sold and profit.