Introduction to Digital Marketing

Fundamentals of Digital Marketing Strategy and Planning

Learn the core principles of digital marketing including the marketing and sales funnel, customer research, and campaign planning, and how they connect to overall business strategy.

Current Digital Marketing Landscape and Emerging Trends

Explore how new platforms, tools, and technologies impact digital marketing and learn strategies for staying ahead.

Crafting a Compelling Narrative

Create marketing messaging and content that apply good storytelling to engage the target audience and develop lasting customer relationships.

Social Media Marketing

Discover how to leverage popular trends and user data on social media to create optimized social media campaigns.

SEO and SEM

Learn the essentials of search engine optimization and search engine marketing and how they drive brand visibility and contribute to organic growth.

Email Marketing

Understand the basics of email campaign planning, including customer segmentation, automation, and personalize messaging.

Fundamentals of Marketing Data Analytics and Testing

Gain insights into the success of various marketing strategy decisions through foundational applications of performance analytics and marketing data analysis.

Content Calendars and Strategic Planning

Develop and manage content calendars that maximize engagement through techniques such as responding to current events, adhering to changing audience tastes, and leveraging the latest tools and technologies.

Applications and Ethical Consideratons of AI Tools

Explore the use cases for AI tools that streamline digital marketing work while also assessing the ethical implications of such tool use.