Introduction to Esports Management

Esports is one of the fastest growing industries, attracting 450 million viewers and generating over $1bn in revenue in 2020. This course will introduce you to the history of competitive gaming and will explore its ecosystem. You will learn to navigate Esports leagues, teams, players, publishers, tournament operators, media and affiliate organizations. Furthermore, you’ll get firsthand experience in analyzing the space.

Student smiling while sitting outside, using a laptop.
Syllabus

Course Topics

  • History and culture of esports
  • How do esports fall into the context of video games and the rise of the Internet? What place in our society, particularly during this tumultuous time, do esports hold?
  • Team & League Management
  • What role do a team or league manager play?
  • What is the relationship between players and developers?
  • Obstacles to esports growth
  • How do international policies affect the global competitive community?
  • Are esports at the peak of being a fad?
Course Level

100

Skills Covered

  • Strategic Planning
  • Operations Management
  • Marketing Strategies
  • Social Media Marketing
  • Sponsorship Acquisition & Management
  • Contract Negotiation

Common Prerequisites

All courses listed may not be required. Discuss with your advisor to learn more.

Disclosure

This course is delivered online through an institution of the Lower Cost Models Consortium (LCMC) that is different than your degree-granting institution that awards the academic credit for the course.