Social Media Marketing, Brand Awareness, and Engagement

Fundamentals of Social Media

What is social media and how is it different from traditional media? Students will explore the social media value chain by learning the relationships between social media channels, social software and the devices used for access and participation. Students will also become familiar with the roles and responsibilities of social media consumers, communities, and influencers.

Social Media Marketing Strategy and Planning

Social media goals and objectives must align with organizational goals and objectives to be successful. Students will learn how to align social media plans with strategic planning and build effective social campaigns.

Social Media Analytics and Return on Investment

Monitoring the effectiveness of social media campaigns is vital to ensuring organizational success. Students will learn how to create smart goals, identify key metrics, track results, and calculate ROI.

Creating A Social Media Marketing Plan

What are the elements of a good marketing plan? How do you select targets, channels, and measurables? How do you update your plans? Students will learn the key practical components of creating and executing a social media marketing plan.

Social Media Content Fundamentals

Part of a marketer’s success stems from their ability to identify, requisition, or craft content that engages users. Students will learn the fundamentals of content creation to drive engagement.