Digital Marketing
Rize’s Digital Marketing program, designed with academic and industry experts, integrates with your existing Marketing curricula and adds cutting-edge digital marketing courses in topics such as social media, influencer marketing, and marketing data analytics. Students who complete this program will have the opportunity to earn up to 6 certifications from HubSpot and Google and will exit with immediately applicable hands-on projects – expanding any traditional Marketing program with specialized hard skills employers are seeking.
Digital Marketing
Courses
Going Viral and Growth Hacking
“Going viral” is crucial for businesses. Companies that create content that spreads quickly online can significantly grow their brand. “Growth hacking” maximizes every opportunity and extracts value from every move. This course teaches what drives people to share content and how to create shareable, meme-worthy material that boosts growth. You'll also discuss the ethics of going viral and handling negative publicity. Learn more at rize.pub/DMC-5.
Social Media Marketing, Brand Awareness, and Engagement
The average consumer spends 2.5 hours per day on social media sites. This course explores how to effectively use social media to move those consumers to action. In order to be a successful marketer, you must be able to plan a campaign that aligns with strategic goals, execute using the appropriate channels and tactics, and measure the success or failure of your efforts. By the end of this course, you will learn how to do just that. Learn more at rize.pub/DMC-1.
Career Navigation and Exploration in Digital Marketing
This course will help you find a job in Digital Marketing upon graduation. Not just any job; one that meets your personal and financial needs and makes you excited about the future. In this course, you’ll explore career paths in Digital Marketing, potential salary outcomes, and different roles. Then, you’ll pick target jobs and opportunities that are the best fit for you, and make a clear plan of action toward securing them. Learn more at [rize.pub/DMC-6](http://rize.pub/DMC-6).
Introduction to Digital Marketing
Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns. Learn more at rize.pub/DMC-7.
Lifecycle and Email Marketing
Lifecycle marketing is essential for businesses to maintain continuous engagement with customers by tailoring content to their specific stages. Emails are crucial for creating direct, personalized communication that varies by lifecycle stage. In this course, you’ll learn to craft successful email campaigns within lifecycle marketing plans. By the end, you’ll build a marketing campaign that drives customers to take desired actions based on their lifecycle stage. Learn more at rize.pub/DMC-2.
Growth Marketing and Multi-channel Digital Marketing Capstone
In the real world, companies use multiple channels for marketing efforts. Campaigns are spread across social media, email, search, and more for maximum reach and engagement, leading to multi-channel strategies. In this course, you'll learn to create effective multi-channel marketing plans, considering the advantages and disadvantages of each platform. By the end, you'll produce a portfolio-worthy digital marketing campaign plan that utilizes multiple channels.
Digital Marketing Analytics and Experimentation
Marketing professionals today have access to incredible amounts of data. The ability to use this data is what differentiates successful marketing efforts from failed ones. In this course, you'll learn to design experiments that rigorously test various marketing decisions, analyze digital customer behavior data using a variety of tools, and leverage data to refine marketing strategies and improve customer acquisition. Learn more at rize.pub/DMC-4.
Student Outcomes
Learning Outcomes
- Evaluate digital marketing campaign strategies based on foundational knowledge of marketing needs within a business.
- Design, plan, and test a compelling social media marketing campaign that effectively supports business goals.
- Develop targeted, dynamic email marketing campaigns that ethically maximize leads, conversions, and engagement according to the stages of the customer lifecycle.
- Evaluate marketing campaign performance and make data-informed marketing decisions based on data analysis and experimentation.
- Design viral marketing campaigns to cultivate and maximize ethical organic growth across different customer segments.
- Identify career opportunities through frameworks that evaluate fulfillment and financial health.
- Build a plan for securing opportunities, using empathy and professionalism to maximize chances of success.
- Design, plan, and test targeted multi-channel marketing campaigns that leverage the strengths of different marketing channels to maximize business success and growth.
Certifications
- Hubspot - Content Marketing
Focuses on creating and distributing valuable, relevant content to attract and engage a target audience. Covers content creation, promotion, repurposing, and analyzing content performance.
- Hubspot - Search Engine Optimization
Teaches strategies to improve website visibility in search engine results. Covers keyword research, on-page and technical SEO, link building, and SEO analytics.
- Hubspot - Social Media Marketing Strategy
Covers planning and executing effective social media campaigns. Includes social listening, content creation, paid and organic tactics, and measuring social media ROI.
- Hubspot - Email Marketing
Focuses on designing, segmenting, and sending effective email campaigns to nurture leads and customers. Includes email deliverability, personalization, automation, and performance tracking.
- Google - Google Analytics 4 Certification
Validates proficiency in using Google Analytics 4 to collect, analyze, and interpret website and app data to make informed marketing and business decisions.
- Google - Google Ads Search Certification
Demonstrates expertise in creating, managing, and optimizing Google Search Ads campaigns to drive relevant traffic and conversions.
Disclosure
This program includes courses delivered online through an institution of the Lower Cost Models Consortium (LCMC), however all academic credit applies toward the degree requirements at your degree-granting institution.
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