ESports & Gaming
The Rize Esports and Gaming Administration program prepares students for business roles across the fast-growing industry. Developed with input from leading studios and organizations, the curriculum covers game development, distribution, event planning, and esports management. In partnership with Unity Technologies, the world’s most used game engine, as well as the International Game Developers Association, Rize’s Esports & Gaming Administration program adds specialized industry knowledge and skills to student’s existing Business Degree.
ESports & Gaming
Courses
Introduction to Games
Games sit at the intersection of technology, art, and culture, so success within the games industry requires you to understand all three. This course explores why we love games, what role they play in society, and the industry that produces them. You’ll also learn the basics of game development. This course was developed in partnership with Unity and the IGDA to help everyone interested in the games industry start on the right foot.
Distribution of Games
The role of a publisher in the games industry is to ensure that a game can get in front of its audience successfully. To do that, a publisher must consider a variety of distribution strategies and channels. This course will teach you how publishers promote games and bring them to market. By the end of this class you will be able to plan a game’s launch and promotion. This online class features optional live sessions.
Introduction to Esports Management
Esports is one of the fastest growing industries, attracting 450 million viewers and generating over $1bn in revenue in 2020. This course will introduce you to the history of competitive gaming and will explore its ecosystem. You will learn to navigate Esports leagues, teams, players, publishers, tournament operators, media and affiliate organizations. Furthermore, you’ll get firsthand experience in analyzing the space.
Convention, Event and Trade Show Planning
Esports and Gaming companies rely heavily on conventions for marketing. Shows like TGS, PAX and E3 attract audiences from 60,000-300,000 and are tremendous opportunities for companies to generate excitement and drive sales. This course will teach you how to turn a gaming convention into a big win. By the end of this course, you’ll understand how to handle planning, marketing and logistics for a corporate presence at a major convention. This online course has optional live sessions.
Student Outcomes
Learning Outcomes
- Critically analyze and evaluate games as well as their themes, mechanics, and other components.
- Apply principles of marketing, sales and distribution to the specific conditions of the games industry.
- Understand the history and cultural significance of games and Esports.
Certifications
Disclosure
This program includes courses delivered online through an institution of the Lower Cost Models Consortium (LCMC), however all academic credit applies toward the degree requirements at your degree-granting institution.
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