Professional Sales
Rize’s Professional Sales program is designed in collaboration with key members of the nationally recognized WKU Center for Professional Selling, one of only 20 Fully Certified Sales Programs in the United States. Students who complete this program will receive up to 4 different HubSpot certifications, including Sales Management Training and Sales Software. Join the growing consortium of innovative institutions that are offering this Professional Sales program to meet the growing demand in this field.
Professional Sales
Courses
Introduction to Digital Marketing
Digital Marketing is a dynamic field with many different channels, each targeting unique audiences using specific analytics tools and strategies. This course uses case studies and hands-on exploration to survey these channels and trends, introducing key marketing concepts and how they connect to business and sales goals. Students will practice using real-world digital marketing tools and create strategy plans based on research and analysis of successful campaigns. Learn more at rize.pub/DMC-7.
Negotiation in Business and Sales
You may not realize it, but negotiations are a constant part of life. In business, negotiations are key parts of a corporation’s strategy. In your personal life, negotiations play the same role - you negotiate which movie to watch with your friends or what apartment to rent with your partner. This course will introduce you to the concepts behind negotiation and provide opportunities to practice and develop your own negotiating style.
Relationship Driven Professional Sales
This course will not just teach you about selling, it will teach you how to sell. This experiential learning-based course will provide you with best practice models of selling. It will cover selling from prospecting through relationship building, and through the use of role-plays and other experiential activities it will equip the student with the fundamental knowledge, skills, and attitudes necessary to succeed in a professional selling position.
Advanced Relationship-Driven Professional Selling
You've already learned the fundamentals of effective selling. This course will help you hone your sales skills and take them to the next level by teaching you how to think through the sales process as a master planner, listener, negotiator and partner. By the end of this course you will have mastered the skills necessary to be a compelling and credible salesperson.
Sales Leadership
Effective sales leadership requires a mastery of the “hard” analytical skills as well as the “soft” skills for effective management and coaching. This course will explore key sales and management concepts, and give you the opportunity to put them into practice. By the end of this course, you will be able to coach salespeople and excel as a sales leader.
Email Marketing
Email marketing is vital to modern businesses and a primary tool in any skilled marketer’s toolkit. In this course, you’ll learn how to craft successful email marketing campaigns for sales, engagement, and activation. By the end of this course, you’ll know how to write emails that drive customers to take desired actions and how to structure campaigns for maximum effect. You’ll also build your own marketing campaign. This online class has optional live sessions.
Student Outcomes
Learning Outcomes
- Apply the principles of Relationship-Driven Selling to sales activities.
- Choose the correct approach to manage sales teams.
- Provide critical feedback about the selling practices of others.
Certifications
- Hubspot - Sales Software Certification
Covers how to effectively use HubSpot’s CRM and sales tools to manage contacts, deals, and tasks. Focuses on streamlining the sales process and improving productivity using HubSpot’s platform.
- Hubspot - Sales Management Training + Certification
Teaches sales leaders how to build, train, and manage a high-performing sales team. Covers hiring, coaching, goal setting, and data-driven management strategies using HubSpot tools.
- Hubspot - Inbound Sales Certification
Focuses on identifying, connecting with, and advising leads using an inbound sales approach. Includes strategies for aligning sales efforts with the modern buyer’s journey.
- Hubspot - Email Marketing
Covers how to create effective, engaging, and segmented email campaigns. Includes best practices for design, deliverability, automation, and performance analysis.
Disclosure
This program includes courses delivered online through an institution of the Lower Cost Models Consortium (LCMC), however all academic credit applies toward the degree requirements at your degree-granting institution.
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